Advertise Here! - BarkleyAndPaws

Pet owner demographics

Bird	5.7M
Cat	38.9M
Dog	46.3M
Equine	2.4M
Freshwater Fish	11.9M
Saltwater Fish	0.7M
Reptile	4.6M
Small Animal	5.0M

Bird	16.2M
Cat	86.4M
Dog	78.2M
Equine	7.9M
Freshwater Fish	151.1M
Saltwater Fish	8.61M
Reptile	13.0M
Small Animal	16.0M

* Ownership statistics are gathered from APPA’s 2011-2012 National Pet Owners Survey

Food	$19.53 Billion
Supplies/OTC Medicine	$11.4 Billion
Vet Care	$14.11 Billion
Live Animal Purchases	$2.15 Billion
Pet Services: Grooming & Boarding	$3.65 Billion

The following spending statistics are gathered by APPA from various market reseach sources and are not included in the organization's bi-annual National Pet Owners Survey.

Total U.S. Pet Industry Expenditures (in $Billions)

2011 $50.84 Est.
2010 $48.35 Actual
2009 $45.5

According to the 2011-2012 APPA National Pet Owners Survey, basic annual expenses for dog and cat owners in dollars include:

	Dogs	Cats
Surgical Vet Visits	$407	$425
Routine Vet	$248	$219
Food	$254	$220
Kennel Boarding	$274	$166
Vitamins	$95	$43
Travel Expenses	$78	$48
Groomer/Grooming Aids	$73	$34
Food / Treats	$70	$41
Toys	$43	$21

**Note: APPA does not ask Survey Participants how much in total they spend on their dog or cats annually.

Overview

BarkleyAndPaws© is a highly targetted site about pets and pet communities on the web. It gets well over 6,500 unique visitors a month and close to 15,000 pageviews.

How to get started:

Step 1: Register as an advertiser
Step 2: Add banners/ads
Step 3: Start a campaign
Step 4: Get traffic to your site

Advertising Packages

Description	Zone info	Price
Floating Floating ad Terms: 10000 Impressions Type Cost Per Impression CPM - Cost Per 1000 Impressions	Zone: Floating, Transitions, Popups Rotation: No Size: Any size Slots: 1 (1 rows, 1 columns) Type: Pop Up, Transition, Floating	150.00 USD

1 Month One month of advertising on our right position Terms: 1 Month(s) Type Flat Rate Flat Rate - Based on time: days, weeks, months or years	Zone: Right Zone 300x250 Rotation: Yes Size: 300 x 250 px Slots: 1 (1 rows, 1 columns) Type: Banners: Standard, Affiliate Ad, Flash	49.99 USD

1000 Impressions Try our advertising system with 1000 free impressions! Terms: 1000 Impressions Type Cost Per Impression CPM - Cost Per 1000 Impressions	Zone: Right Zone 300x250 Rotation: Yes Size: 300 x 250 px Slots: 1 (1 rows, 1 columns) Type: Banners: Standard, Affiliate Ad, Flash	Free

100 Clicks 100 clicks on our text ads on the right zone. Terms: 100 Clicks Type Cost Per Click CPC - Cost Per Click	Zone: Right Zone 300x250 Rotation: Yes Size: 300 x 250 px Slots: 1 (1 rows, 1 columns) Type: Banners: Standard, Affiliate Ad, Flash	99.99 USD