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Dog Breeders: Building your brand online

Are you a dog breeder? You should know that there are hundreds of online tools that you can use to grow your customer base. As the pet market grows, along with the demand for pedigreed dogs and the use of the Internet as a purchasing tool, you want your business to be at the forefront. Online tools not only create a global web presence, they also allow you to network with other breeders and get a chance to really choose your prospective pet buyers.

This article can help dog breeders like you learn more about the various ways to reach a much greater market via the Internet, so keep reading for some great tips.

Online Pet and Dog Classifieds

A direct method is to advertise your business using an online pet classifieds website. A great example of this is Find a Pet Online, which targets pet lovers all throughout North America and really, across the globe. You can post your information, business details, pedigrees, upcoming litters and services through the pet forums and classified pages. Because the site is so specialized, the users you’ll get to interact with are the very same dog-loving customers you want for your niche market.

Business Review Sites

Every business owner knows that word-of-mouth advertising is the best kind of advertising. This is where online review communities like Yelp can really help your dog breeding business. These are online city guides cum websites that could help shape the opinion of other people about you. For example, if a satisfied client of yours leaves a favorable review about you and your puppies, your business has just been positively reviewed on a global website with an audience of millions of potential customers.

Online Pet and Dog Communities

Message boards or online forums are great outlets for you to make your business known. A lot of pet owners use these web communities to look for suggestions, feedback and, of course, helpful tips on where and how to find a dog. Basically, these pet owners and future pet owners visit message boards actively seeking referrals. Just imagine how this could work in your favor if you’re already a member of that forum and you also have good feedback to boot! So, never underestimate the power of forum marketing – this can lead to good business leads as well as a positive reputation.

Social Networking

Last but definitely not the least, if you think that social networking websites such as BarkleyAndPaws, MySpace, Facebook and LinkedIn are timewasters, think again! They are a great way to advertise your pets and services online.  Because a ready network is already in place, you can be assured that steady traffic can get to view your profile page. Another way of thinking of it is imagining that your friend’s sister’s boss is looking for a purebred Boxers and you posted on your social networking profile that you breed Boxers. Your friend’s sister sees it, tells her boss about you and all of a sudden, you have a new customer.

With these four main ways to grow your dog breeding business online, your market opportunities are endless. With just a little bit of patience and steady diligence on your part including time spent joining forums, filling up profiles and posting ads, your dog breeding business will be well on its way to success.

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